Building your profile
All aspects of the experience provider’s existence in Jerne are controlled in their profile which can be accessed at anytime using their login and then clicking on their blue circle in the top right corner of the dashboard. In the profile, the experience provider is able to update their general information, experience types, and blackout dates.
General Information – the experience provider’s information such as business name, business address, business e-mail, business phone number, contact name, contact address, contact e-mail, contact phone number, social media accounts, and notification recipients. Notification Recipients are defined as e-mail addresses who are notified every time there is a new application that has been submitted for partnership with the experience provider. As each Jerne account, by default, only includes 1 login e-mail address, it is possible to add multiple notification recipients rather than having multiple logins. In addition, many experience providers use a generic e-mail alias (i.e. jerne@company.com) that forwards to multiple users within an organization if they plan to share a login among several people within the organization.
Experience Types – the experience provider is able to, depending on their Jerne program level, be able to choose from accommodation, food and beverage, spa and wellness, cruise, tour, or event experience types. For each experience type, they can be turned to active (“Enabled”) or inactive by the experience provider at any time. Each experience type also can have their own customized offering and deliverables.
Offering – the default offering from the experience provider for curator partnerships. Usually contains information such as the hosted, gifted, or discounted accommodation, cruise, tour, or dining reservation being offered to the curator in exchange for the deliverables. The experience provider may also choose to offer a fee for services rendered. The offering usually lists inclusions such as the number of guests allowed and whether gratuities, alcoholic beverages, or transportation are included, Jerne provides a template that was created using industry best practices however the experience provider has complete control to edit these at any time in their profile settings.
Deliverables – the default deliverables expected of the curator for partnerships. Usually contains information such as the number of high-resolution images or video to be created by the curator, the number of social media stories or website posts to be completed in a certain time frame by the curator, and the affiliate link that is to be shared by the curator. Jerne provides a template that was created using industry best practices however the experience provider has complete control to edit these at any time in their profile settings.
Ideal Curator Profiles (ICP) Filter – for each experience type, the experience provider is able to set minimum requirements that they would like any curator to meet before they’re able to apply for that experience type.
Between each filter category is an AND.
Inside each filter category is an OR.
You can choose one or more options for each filter category.
Example ICP using samples in parentheses:
I would like to find a curator that (AND) has the age range [18-24] OR [25-34],
AND has a gender identity of [Male] OR [Female],
AND has a content focus of [Food & Beverage] OR [Hotels & Resorts],
AND has a media account on [Instagram] OR [Facebook],
AND has a reach of [Micro] OR [Mid-Tier],
AND has a country location of [United States] OR [Canada].
Agreement – the default legal partnership agreement for the partnership applications, digitally accepted by and between the curator and experience provider. Jerne provides a template that was created for international use by a USA-based entertainment lawyer however experience providers are in complete control to update the agreement, in their profile settings, according to their own edits or to upload an entirely different agreement.
Blackout Dates – dates that the experience provider does not want to receive any partnership applications for. This is most often used for seasonal periods such as the festive season or national holidays to ensure no applications are submitted for dates that are often unavailable for gifted, hosted, or discounted experiences. The experience provider also can control how far in advance of a date that they will allow for applications to be submitted for. For example, if a hotel has a high occupancy rate, they may choose to limit the applications to 90 days prior to the travel date as they feel they will sell those rooms at full retail price first.